Unlocking the Purple Pound

A conference on achieving access for all in tourism venues.

Changing Places campaign sponsors Aveso to attend.

This free event will help owners and managers improve their facilities and services for disabled people and others with accessibility needs – a market now worth £12.4bn to England’s tourism industry.
Wednesday 18 March 2015, English Tourism Week
Sandcastle Waterpark and Grosvenor Casino, Blackpool

• Do you recognise the business opportunities of good access for all but are not sure how best to approach it?
• Are you keen to meet your obligations under the Equality Act but need ideas on making ‘reasonable adjustments’?
• Do you want to find simple, low-cost ways of improving the experience for all of your visitors?
This free event is aimed at tourism operators throughout England, from small B&Bs to large visitor attractions. It is relevant for managers of visitor services, operations, sales and marketing and SME owners.

Programme includes:
• A light-hearted look at life’s challenges by Paul Carter
• Expert insights from our panel of professionals
• Tailored sessions for attractions and accommodation businesses
• Access Statement workshop
• Top tips for accessible marketing
• Advice from one of the best – Access for All Tourism Award winning Sandcastle Waterpark
• How to become an accessibility champion at your venue

Our campaign sponsors, Aveso, said: “As the sponsors of the Changing Places Campaign, OpeMed and Astor Bannerman (Aveso) are delighted to have been invited to sponsor the very first Access for All conference; organised by Visit England. The conference is aimed to educate owners and managers in the tourism industry in ways in which they can improve accessibility by offering facilities such as Changing Places and other services in house for disabled visitors with accessibility needs.

The recent ‘Purple Pound' report conducted by Visit England has shown that this sector of the market is now worth £12.4bn to England’s tourism industry. Aveso will be supporting the event which is held at the Blackpool Sandcastle Water Park in order to promote Changing Places and the worth to tourism’s improving approach to accessibility and the provision of correct facilities for all.”

Booking details here:

http://www.visitengland.org/busdev/bussupport/access/Unlocking-the-Purple-Pound-Conference.aspx